Catalyst - A Customer-Led Reality Check

Catalyst — A Customer-Led Reality Check

An event for MSPs and IT leaders who want real insights, real advice and honest conversations about the industry.

Location

Sydney, Australia

Date

Wednesday, 3 June

Time

9 AM to 5 PM

GET YOUR TICKET $95 ex GST per person

Every ticket is a donation.

We’re donating 100% of ticket proceeds to Plate It Forward.

What is Catalyst?

The winds of change are building in the land of MSPs, and if you are looking for ways to reimagine your business for the future, you are not alone.

Catalyst is an event designed to bring MSP business owners together in a warm, authentic, and collaborative environment. We are skipping the dry theory and instead bringing together founders and experts to share the real, practical lessons they have learned while scaling modern technology businesses.

Keynote spotlight:

Cultural Multipliers – A rising tide lifts all boats

As the world continues to change, and we’re all looking for ways to do more, Drew will deliver a thought provoking session on cultural multipliers. Do you know who the individuals in your team are that can be catalyst for positive change? How do you identify, develop and support them to lift those around them.

Session spotlight:

What Does It Mean to Be an MSP in 2026?

The industry has changed faster in the last three years than the decade before it. So what does it actually mean to run an MSP today — and are you building the right business for where things are heading? Daniel Butt from Danet Technology brings a sharp, honest perspective on what MSP 3.0 looks like in practice, and what it demands of the people leading it.

Stepping Out of the Founder’s Shadow

We know that owner-led sales will get you your first $5M or so, but what happens next? Louis Kouvelas from Infocom will share his experiences in moving from founder-led sales to a consistent team-led sales engine, and what he now does with his time.

Inside A Client Cyber Claim: Why MSP’s shouldn’t fear Insurance Companies.

Most conversations about cybersecurity focus on prevention. This one focuses on what happens after. Natalie Brown, Group CFO at Medem Group, brings the client’s perspective on what a real breach looks like from the inside — the financial impact and the decisions that had to be made fast. Joining her is Alex Kerti, Corporate & Strategic Partnership Manager at Emergence Insurance, to share what actually happens when a claim is made and why MSPs and insurers are better working together than apart.

From Hacker to CEO: Scaling a $10M MSP Through Security and Recurring Revenue

Not many MSP founders can say they started on the other side of the firewall. Milan Rajkovic, Founder and CEO of Otto IT, brings a perspective that’s equal parts technical and commercial — sharing how a deep security background shaped the way he built and scaled a $10M MSP. If you’re thinking about how security fits into your growth story, this one’s worth your time.

Offshoring: What They Don’t Tell You at the Webinar

Everyone’s talking about offshore teams as a growth lever. But the gap between the pitch and the reality can be brutal if you go in without your eyes open. This session cuts through the noise with honest, first-hand lessons on what works, what doesn’t, and what you’d do differently — from someone who’s been through it.

Not every M&A is an exit, it can be a booster shot

Featuring Natalia from 3rdMill and Mark from Quorum on the two sides of the acquisition fence. Bringing together two voices who have acquired and exited, there will be some great insights from the M&A journey for other business leaders.

Brought to you by

Speakers

Opening Keynote

Drew Arthurson

COO, Sydney Swans

Drew brings deep experience from his time leading Enterprise at Apple Australia, where he spent eight years working with some of the country’s largest organisations.

Daniel Butt

Director, Danet Technology

Louie Kouvelas

Managing Director, Infocomm Software

Natalie Brown

Group CFO, Medem

Alex Kerti

Corporate & Strategic Partnership Manager, Emergence Insurance

Milan Rajkovic

Founder and CEO, Otto IT

Andrew Morrell

Managing Director, niss.au

Natalia Scheidegger

CEO, 3rdmill

Mark McLean

Managing Director, Quorum

Who Should Attend

MSP owners and leaders

IT service providers

Technology decision makers

Partners and customers

Giving Back

Catalyst is about more than just industry conversations.

All ticket proceeds will be donated to charity, helping support important community initiatives.

This year, we’re proud to support Plate It Forward, an organisation dedicated to providing meals to those in need while creating employment opportunities for people facing barriers.

By attending Catalyst, you’re not just investing in your own learning. You’re also contributing to a cause that makes a real difference.

Join us in Sydney.

A focused, conversation-driven event. Places are limited.