Catalyst 2026 — A Customer-Led Reality Check
Catalyst
Wednesday 3 June 2026  ·  Sydney Swans HQ, Moore Park

That’s a wrap, Sydney.

Thank you to everyone who joined us for a day of real conversations, honest insights and genuine connection.

Watch the Highlights
This event raised $10,000 for Plate It Forward, supporting meals and employment pathways for people facing barriers.
Highlights

See what happened

A snapshot of the conversations, connections and moments from the day.

Catalyst 2026 — Highlights Reel
Catalyst 2026
About the Event

What Catalyst Was

Most industry events are thinly disguised vendor pitches. Catalyst was built to be the opposite.

A single day of real conversations, peer-to-peer learning and honest insights from people who are actually doing the work in the MSP and IT services space.

No product demos. No sponsored sessions. Just people sharing what is actually working.

Sessions

What we covered

Ten sessions built around the conversations MSPs actually need to have.

Session Speaker
Cultural Multipliers: A Rising Tide Lifts All Boats
Opening Keynote
John Longmire, Sydney Swans
From Hacker to CEO: Scaling a $10M MSP Through Security and Recurring Revenue
Milan Rajkovic, Otto IT
What Does It Mean to Be an MSP in 2026?
Daniel Butt, Danet Technology
Silos Are for Farms: Fixing the Sales and Marketing Divide
Anita Sheridan-Roddick, Baidam
Inside a Client Cyber Claim: Why MSPs Should Not Fear Insurance Companies
Natalie Brown, Medem
Alex Kerti, Emergence Insurance
Not Every M&A is an Exit, it Can Be a Booster Shot
Natalia Scheidegger, 3rdmill
Mark McLean, Quorum
Stepping Out of the Founder’s Shadow
Louie Kouvelas, Infocomm Software
Offshoring: What They Don’t Tell You at the Webinar
Andrew Morrell, niss.au
Clinton Shiels, A1 Technologies
Sam Sarkis, Accucom
John Longmire
Opening Keynote
John Longmire
Executive Director of Club Performance
John led the Sydney Swans for over a decade, guiding the club to 12 finals appearances, five Grand Finals, and the 2012 AFL premiership. He’s one of Australian sport’s most respected leaders.
Sydney Swans
Daniel Butt
Daniel Butt
Director, Danet Technology
Danet
Louie Kouvelas
Louie Kouvelas
Managing Director, Infocomm Software
Infocomm Software
Natalie Brown
Natalie Brown
Group CFO, Medem
Medem
Alex Kerti
Alex Kerti
Corporate & Strategic Partnership Manager, Emergence Insurance
Emergence Insurance
Milan Rajkovic
Milan Rajkovic
Founder and CEO, Otto IT
Otto IT
Andrew Morrell
Andrew Morrell
Managing Director, niss.au
niss.au
Clinton Shiels
Clinton Shiels
Technical Director,
A1 Technologies
A1 Technologies
Natalia Scheidegger
Natalia Scheidegger
CEO, 3rdmill
3rdmill
Mark McLean
Mark McLean
Managing Director, Quorum
Quorum
Anita Sheridan-Roddick
Anita Sheridan-Roddick
CRO, Baidam
Baidam
Sam Sarkis
Sam Sarkis
Owner, Accucom
Accucom

Giving Back

Catalyst was always about more than the day itself.

Every ticket sold was a direct donation. Together, the Catalyst community raised $10,000 for Plate It Forward, an organisation dedicated to providing meals to those in need while creating employment opportunities for people facing barriers.

Your attendance did not just invest in your own learning. It made a real difference to the people Plate It Forward serves every day.

$10,000
Raised for Plate It Forward
Plate It Forward
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